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Social Media and Web Marketing

Diploma 65 Weeks

In the last decade, there has been a massive shift in the way businesses advertise, with online advertising largely overtaking the mainstays of print, television and radio. Every company is online and nearly all of them run targeted advertising campaigns designed to bring in clients with an emphasis on a high return on investment.

Additionally, with many companies bringing their marketing efforts in-house, there are many career opportunities for experts in online marketing for people with the right training and experience.

Digital Marketing Diploma Program

CDI College's Social Media and Web Marketing diploma program provides the job-ready training you'll need to start a career path as an online marketing expert.

In the program, you'll sharpen your skills with the latest platforms, including Facebook, Instagram, YouTube, Twitter, LinkedIn, and more, while also understanding the importance of content marketing to grow brand influence.

Job-Ready SEO and SEM Training

One of the major components of the Social Media and Web Marketing diploma program is learning how to maximize the reach of your campaigns with Search Engine Optimization (SEO) techniques and pay-per-click advertising whilst ensuring you are on the leading edge of Search Engine Marketing (SEM) best practices.

Evaluating campaigns is also an important skill you'll pick up in the program, which includes training on business analytics, Key Performance Indicators (KPIs), and social media aggregation tools, so you'll be able to understand the importance of statistics play in executing and planning future marketing plans.

Hands-On Social Media Marketing Training

As part of your intensive social media marketing training, you'll also participate in a 100-hour work experience placement, so you can test out your new skills on-the-job before graduation. If you're looking to move into an exciting, rewarding career in a growing industry, CDI College's Social Media and Web Marketing diploma program is for you. Optionally, instead of a work experience placement, students may choose to create a capstone project that will demonstrate the skills and knowledge they learned during their program.

Campus Availability

This program is approved to be offered at the following campuses. Please contact the campus of your choosing for program availability.

  • Calgary North
  • Calgary South
  • Red Deer

Delivery Mode

The program is approved to be delivered in the following methods.

  • In person (On Campus)
  • Distance (Online)

Going to CDI changed my life. My practicum was great. It was one of the better experiences of my life. 

Adam T.
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Program Courses

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