May 9, 2016 | AlbertaCDI College ups the ante, hoping to raise $10,000 for the Edmonton Food Bank
EDMONTON, AB – May 9, 2016 – CDI College is excited to announce its 4th Annual Charity Massage-a-Thon, which will take place next month on Friday, June 3rd, 2016 at the Edmonton North campus. This year’s proceeds will be donated to the Edmonton Food Bank.
DATE: Friday, June 3, 2016
TIME: 9am to 7pm
LOCATION: CDI College’s Edmonton North campus (North Town Centre, 9450 – 137th Ave., Unit #104, Edmonton, AB, T5E 6C2)
Originally conceived by the Massage Therapy class four years ago, the tradition continues into its fourth season with incredible energy. Over the years, the event has attracted many charitable sponsors within the community who have generously donated items to support the fundraiser. This year’s sponsors continue to grow with official media sponsor CTV; silent auction donors such as the Edmonton Eskimos, Earls Restaurant + Bar, Yuk Yuk’s Comedy Club, Starbucks; and more.
Proceeds from CDI College’s Massage-a-Thon are donated to different charities each year. In its 1st Annual event in 2013, the school received an incredible amount of community support and raised $7,500 for the Stollery Children’s Hospital Foundation. The event gained momentum in the years to come and in 2014, it raised $8,000 for the Kids Kottage Foundation and $7,000 for local women’s shelter A Safe Place last year. The success from previous events has inspired staff and students at CDI College to up the ante, aiming for a target of $10,000 for the Edmonton Food Bank this June.
“Being a massage therapist is a very physically and intellectually challenging career,” said Celena Voshall, event organizer and Massage Therapy instructor at CDI College. “It’s especially challenging at an event like the Massage-a-Thon where it’s one massage after the other, but knowing that each massage at our event this year will help feed Edmontonians keeps us going! The excitement at the campus is overwhelming.”
This year’s event includes:
- 20-minute massages by Massage Therapy students
for a minimum donation of $10.00
- NEW: Celebrity Massage Therapist for a special
donation (Guests include Olympic boxer Scotty Olson, Cruz FM DJ Lochlin Cross, Capital FM DJ Jonathan Best, Doug Hunter from the Edmonton Food Bank, and more)
- NEW: Food drive
- Bake sale
- Dunk tank
- Kid’s activity room
As part of the initiative, CDI College will also be holding a food drive for the Edmonton Food Bank, which distributes food to more than 230 agencies and provides food hampers to approximately 20,000 people each month.
“There’s always a demand for toiletries, high protein items like peanut butter, canned tuna and beans, and similar items,” said Doug Hunter, Resource Development & Community Relations Coordinator at the Edmonton Food Bank. “If we have those items in stock through our donations, we don’t have to access our funds raised as often and can use it to purchase fresh eggs, yogurt, bread, and baby formula.”
Donations will be distributed to shelters, soup kitchens, non-profit charities, and the food bank’s own hamper program, which provides an individual or families with baskets filled with essential items on a regular basis.
“For every dollar that we receive, it helps us make three meals for an agency or client,” said Hunter. “With those dollars, we are also able to reach out to the food distributors and grocery stores when we need to make bulk purchases for things we need for the hampers.”