CDI College’s Social Media Management program aims to train qualified professionals who are looking for a career as social media or Web community managers. It offers graduates a wide range of employment opportunities in a variety of businesses.
Students will learn to create, animate and manage communities according to an organization’s marketing strategies. They will learn to develop, produce, integrate and update the various elements of a promotional campaign on social media. They will learn to plan and manage a content calendar. They will learn to follow up conversations online and take appropriate actions based on their knowledge of crisis management in conjunction with the organization’s mission. The program also focuses on search engine optimization and SEO strategies to maximize the organization’s positioning in various social media sites. Graduates will be able to use social media effectively for promotional purposes, integrate social media into organizational communication actions, monitor and manage an organization's online reputation in the domestic and international markets, etc.