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Event Specialist

Program Duration: 51 weeks

The Event Specialist diploma program at CDI College gives you the hands-on training you need to design, plan, and execute special events, including weddings, conferences, outdoor festivals and concerts, and black-tie galas.

Event Planning Program

As an event manager, you hold a key role in supervising décor teams, lighting and audio technicians, and the other skilled trades workers, contractors and volunteers who create the scene for events both large and small.  

Event managers are also responsible for the budgeting and financial management, resources planning, contracts and negotiations, and human resources management elements going into making events successful.

Hands-on Event Management Training

In the Event Specialist diploma program at CDI College, you'll receive training in event planning computer applications, event fundraising, bookkeeping and financial accounting, business communications, sales, marketing, and ticketing, as well as food, beverage and catering services. 

The program also includes certifications in WorldHost Fundamentals, FOODSAFE Level 1, Serving it Right, WHMIS, First Aid/CPR, and four certificates from the American Hotel & Lodging Institute (AHLEI), Convention Management and Service, Supervision in the Hospitality Industry, Hospitality Sales and Marketing, and Managing Service in Food and Beverage Operations.

Upon graduation, you'll be ready to take on roles in the special events industry, including conference and meeting planning, event planning, festival organization, entertainment and special events production, and trade show planning. 

Program Courses

SSS4 - Student Success Strategies
This course will introduce students to skills and concepts that will help them achieve personal, academic, and career success.
BCA4 - Business Computer Applications

This course presents an introductory look at the Microsoft Office 2016 productivity applications Word, PowerPoint and Excel, and the Windows environment in which they run. It covers the fundamentals of organizing files and folders, of drafting business documents, of creating presentations, and of reporting data in spreadsheets. This course relies entirely on practical hands-on activities that allow you to learn the concepts by practicing them on a regular basis and obtaining feedback immediately.

BF1O - Bookkeeping and Financial Accounting - Level I

This course is an introduction to the fundamental principles and practices of accounting as a device for reporting business activity. It provides the student with an understanding of the underlying theory and principles of accounting. The construction of financial statements as they evolve from business transactions and records is emphasized using the rules of double-entry bookkeeping. In addition, adjusting journal entries and everyday transactions for both service and retail businesses are recorded coupled with the preparation of basic financial statements. Introduction to Accounting; Financial Statements and Accounting Transactions; Analysing and Recording Transactions; Adjusting Accounts for Financial Statements; and Completing the Accounting Cycle and Classifying Accounts.

EVM101 - Introduction to Event Planning
This course introduces the field of event planning. Students will gain insight into the typical duties of an Event Planner as well as everything the special events professional needs to manage events of all kinds – from small parties to big corporate events. It covers every technique and tactic in the event planner’s skill set including design, project management, site selection and development, safety and security, food and beverage service, and entertainment.
EVMO110 - Event Planning Computer Applications
For professional event planners, the newest technology is used to manage and plan their business. In this course, event design, sales and strategic meetings management software are introduced and applied, as well as throughout the program.
EVM170 - Design and Decor
This course focuses on the visual experience of an event, it will give you ideas on how to set the stage, from decor, lighting, floral arrangements to menus. By giving examples of different events it will spark your imagination and get you excited about your job as an event planner. Step by step you will be taken through the whole process of planning and coordinating an event.
EVM190 - Event Entertainment and Production
This module covers a comprehensive overview of how to assess the client’s need for entertainment at an event to hiring the talent and coordinating the production details.
EVMO100 - Event Business Communications
Students will learn a variety of communication methods for the modern business office. Topics include written and oral communications, grammar, spelling and the communication process. Students will practice these elements by role-playing and through case studies.
EVM130 - Sales, Marketing, and Ticketing
Marketing an event goes beyond simple advertisement of the event. In order to properly market an event, the event manager needs to know and understand the needs and expectations of the customer and how the event can meet and exceed those needs and expectations. The key to this success is doing the proper research and then developing an appropriate marketing plan to ensure that all needs and expectations are addressed. In this course, the student will learn how to develop a marketing plan and marketing strategies that can sell an event and create an excitement around an event.
EVM140 - Event Sponsorships
In this course, we will be looking at the definition of commercial sponsorship and how to stage a sponsored event as well as how to attract, sign, and keep sponsorship for any event.
EVM120 - Food, Beverage, and Catering Services
To succeed in today’s competitive and sophisticated on-premise catering market, event and catering professionals must be versed in a number of business and HR skills, from basic accounting and marketing principles to working with intermediaries and suppliers. This module not only covers this but also new trends like online and social media marketing, effective menu writing, developing proposals, setting up function spaces, pricing meal functions, and staffing.
EVM180 - Risk Management and Safety
Every event is subject to possible risk. This module will explore some of the potential risks that may impact an event. The focus will be on the management of the risk through compliance with legislation, sticking to the risk management plan, and the implementation of a contingency plan.
EVM150 - Supervisions and Human Resources Management
This course helps supervisors hit the ground running with the skills they'll learn in this course. They will be prepared to juggle with expectations of management, customers, employees, and governmental agencies.
EVM160 - Convention Management and Exhibits
This course provides the students with the most current and comprehensive coverage of the convention industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale. The course offers expanded coverage of key industry trends, including the greening of meetings, new technology applications, social media, and the popularity of second-tier cities. The course has a significant global perspective with international examples from Canada, Asia, and Europe. Additional coverage includes a self-contained module in exhibit marketing leading to managing an exhibit booth in the Event Staging Project module.
EVM200 - Destination Management
Based on Destination Marketing Association International, this course is the first comprehensive course covering the basic functions of the contemporary convention and visitors bureau. Based on contributions by internationally-recognized experts, students are offered professional insights into key issues related to destination management and marketing. Global in scope, the course explores destination management and DMCs around the world.
Topical coverage includes First Aid and CPR training (earn certification), WHMIS training and certification (WorkSafe BC).
EVMP199 - Event Production Projects I - V
The student will integrate all the skills acquired throughout the program to five projects – both individual and group – that are scheduled throughout the entire program. Students will be provided with a choice of events to plan and stage, occurring inside the campus or controlled events of the college. Students will then proceed to apply their knowledge and skills to plan and stage the events, such as cultural events, open houses, meetings, competitions, and student activities.
EVMP299 - Event Production Projects VI - VII
As in Projects I-V, the student will integrate all the skills acquired throughout the program. Students will be provided with a choice of events to plan and stage. Students will then proceed to apply their knowledge and skills to plan and stage the event. This will include one exhibit at an external event (dependent on local events and calendar) and another event with a community- or charitable-focus with a local organization.
CES4 - Career & Employment Strategies

This course looks at the planning, preparation, execution, and follow-up stages of an interview: how people find jobs; employer expectations; presenting an enthusiastic attitude; focusing on the right job; transferable skills; the job interview; effective resume preparation; cover and thank you letters; effective telemarketing; tapping the hidden job market; handling objections; job search management; self-confidence and self-esteem building; mock interviews (video-taped); and individual counselling and coaching.

Start Training in Event Management Today!

Get the hands-on training you need to plan events large and small in the Event Specialist diploma program at CDI College. 

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