This course presents an introductory look at the Microsoft Office 2016 productivity applications Word, PowerPoint and Excel, and the Windows environment in which they run. It covers the fundamentals of organizing files and folders, of drafting business documents, of creating presentations, and of reporting data in spreadsheets. This course relies entirely on practical hands-on activities that allow you to learn the concepts by practicing them on a regular basis and obtaining feedback immediately.

The workplace of the twenty-first century demands excellent communications skills. The focus of this course is on learning writing techniques that ensure effective business communication: Achieve an effective style by using precise verbs, concrete nouns, and vivid adjective; Write memorandums and e-mail messages that deliver information and make requests; Write letters and memorandums that request information concisely and promote goodwill; Apply skillful writing techniques in refusing requests; Compose carefully planned sales letters; Write letters of appreciation, congratulation, sympathy, recommendation, and introduction; Write effective formal and informal reports ;Write a formal report including data, using tables, charts, and graphs.

Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.

In this course students will learn the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes. The course will explore the importance of domain names, keywords and how to leverage Search Engine Optimization strategies. Pay Per Click, Online marketing, email marketing and budgeting are also discussed within the context of this course.

In addition to learning career-oriented skills, students learn how to get a job in their chosen profession. Our Employment Services department will assist the graduate in resume writing, as well as preparing for job interviews. Our staff is sensitive to current job market trends and the needs of employers in each local market. Our graduates receive guidance and training to use career tools that help job seekers build a better resume and cover letter, manage an online portfolio, hone interviewing skills, and develop a personal brand online. Students will have the use of a computer lab which has unlimited Internet access, as well as job search resources. Facilitators will also be made available to advise on job finding resources, interview skills and techniques and to carry out mock interviews. This course also looks at the planning, preparation, execution, and follow-up stages of an interview: How people find jobs; Employer expectations; Presenting an enthusiastic attitude; Focusing on the right job and the hidden job market; Transferrable skills; Thank you letters; Effective telemarketing; Handling objections, self-confidence, and self-esteem; Individual counselling and coaching.

Students will be placed in actual workplaces related to their field of study and will be expected to act as a regular employee in order to gain the valuable real-world experience that so many employers seek.  Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory.