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In CDI College's Business and Digital Marketing Management diploma program, you'll gain a solid understanding of the traditional business and digital marketing skills needed to excel in a modern marketing department.
The evolution of marketing from a mostly print-based medium to today's digital, mobile and social media landscape has transformed how businesses market, promote and sell their products and services, as well as manage clients.
In the program, you will pick up the essential knowledge and skills necessary to plan, analyze, and execute online marketing campaigns as part of a business-based digital marketing and management strategy. You'll also gain a vital background in Business Analytics to effectively use advanced digital tools and techniques that are now an essential component of effective digital marketing strategies.
A major element of your hands-on training in the Business and Digital Marketing diploma program is exploring the various social media platforms and tools and how marketers and managers can incorporate them to promote and expand their business and connect with their customers.
This diploma program includes a 100-hour practicum, so you will get the opportunity to use your new digital marketing and business skills in a real-world environment, ensuring you will be job-ready upon graduation.
This program is approved to be offered at the following campuses. Please contact the campus of your choosing for program availability.
My practicum was amazing. It helped me land a dream job right out of my practicum - right where I wanted to be in my career.
The purpose of this course is to optimize learning through equipping students with effective study techniques. This course also provides an introduction to personality styles that will be encountered in the workplace and allows students to practise appropriate and productive interaction between the various styles. Emphasis is placed on the types of communication that work best with each style in order to achieve a good working relationship and to manage and resolve conflicts that arise. Students are also introduced to strategies for setting personal goals, managing time, and managing the stress that results from study or work and builds on positive group dynamics and setting expectations for student success
This course presents an introductory look at the Microsoft Office 2016 productivity applications Word, PowerPoint and Excel, and the Windows environment in which they run. It covers the fundamentals of organizing files and folders, of drafting business documents, of creating presentations, and of reporting data in spreadsheets. This course relies entirely on practical hands-on activities that allow you to learn the concepts by practicing them on a regular basis and obtaining feedback immediately.
The workplace of the twenty-first century demands excellent communications skills. The focus of this course is on learning writing techniques that ensure effective business communication: Achieve an effective style by using precise verbs, concrete nouns, and vivid adjective; Write memorandums and e-mail messages that deliver information and make requests; Write letters and memorandums that request information concisely and promote goodwill; Apply skillful writing techniques in refusing requests; Compose carefully planned sales letters; Write letters of appreciation, congratulation, sympathy, recommendation, and introduction; Write effective formal and informal reports ;Write a formal report including data, using tables, charts, and graphs.
Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.
An introduction to the fundamental principles and concepts of business mathematics. Students will be shown how to apply these principles and concepts to solve practical business problems in regards to marketing and finance.
Business Essentials provides an overview of business management today, including forms of ownership and the ways managers carry out their basic management functions in a skillful and inventive way.
This course is an introduction to the fundamental principles and practices of accounting as a device for reporting business activity. It provides the student with an understanding of the underlying theory and principles of accounting. The construction of financial statements as they evolve from business transactions and records is emphasized using the rules of double-entry bookkeeping. In addition, adjusting journal entries and everyday transactions for both service and retail businesses are recorded coupled with the preparation of basic financial statements. Introduction to Accounting; Financial Statements and Accounting Transactions; Analysing and Recording Transactions; Adjusting Accounts for Financial Statements; and Completing the Accounting Cycle and Classifying Accounts.
Accounting procedures in a computerized environment are examined using the General, Payables and Receivables modules of Sage 50 Accounting: general ledger setup, accounts receivable setup, accounts payable setup, recording of transactions using sage 50 accounting, and period end procedures using Sage 50 accounting.
The material for this course was created for you and thousands of dreamers like you who want to start your own business. Most first-time entrepreneurs start out with little more than an idea. This course lets you combine your vision with the practical approach and shows you how to make your idea into a functional business plan. A business plan is critical to a new business venture. Students will examine the step-by-step process of logical analysis of every aspect of the proposed business, and develop strategies to combat the principal risks that will face the business owner-manager.
Employees are the most valuable asset of a business and all aspects from hiring to performance appraisal are examined utilizing the case study approach.
Information and data are the fuel that drive businesses today. Managing, protecting, accessing and analyzing information in a timely manner is the cornerstone of a company’s decision making processes leading to intelligent business decisions. This course provides an overview of the various information systems that are essential parts of business processes in today’s global business landscape.
This course aims to build upon the student’s fundamental knowledge of business in general with a particular focus on management. Students will explore the management skills that are essential in today’s business environments. Students will explore the role of management in areas of planning, organizing, leading and controlling processes.
In this course students will be able to create a search engine-friendly website. Students will be introduced to the website planning process, and discover the web design tools, principles and strategies that will allow them to design create and publish a fully functional web site. Students will become familiar with web hosting principles and integrate social media effectively on their websites.
In this course students will learn the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes. The course will explore the importance of domain names, keywords and how to leverage Search Engine Optimization strategies. Pay Per Click, Online marketing, email marketing and budgeting are also discussed within the context of this course.
After completing this course, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features offered by each platform to enable them to help corporations to reach their target audience and achieve their goals. Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest.
In addition to learning career-oriented skills, students learn how to get a job in their chosen profession. Our Employment Services department will assist the graduate in resume writing, as well as preparing for job interviews. Our staff is sensitive to current job market trends and the needs of employers in each local market. Our graduates receive guidance and training to use career tools that help job seekers build a better resume and cover letter, manage an online portfolio, hone interviewing skills, and develop a personal brand online. Students will have the use of a computer lab which has unlimited Internet access, as well as job search resources. Facilitators will also be made available to advise on job finding resources, interview skills and techniques and to carry out mock interviews. This course also looks at the planning, preparation, execution, and follow-up stages of an interview: How people find jobs; Employer expectations; Presenting an enthusiastic attitude; Focusing on the right job and the hidden job market; Transferrable skills; Thank you letters; Effective telemarketing; Handling objections, self-confidence, and self-esteem; Individual counselling and coaching.
Students will be placed in actual workplaces related to their field of study and will be expected to act as a regular employee in order to gain the valuable real-world experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory.
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