The Social Media and Web Marketing diploma program at CDI College gives you the focused, relevant marketing career training you need to start an exciting new career.
In this program, you'll learn the keys of digital marketing on major platforms, including Facebook, Instagram, Twitter, YouTube, LinkedIn, along with Reddit, Snapchat, and other emerging new channels.
Throughout the social media training portion of the program, your instructors will place a strong emphasis on developing your knowledge of analytics and statistics, with the goal of understanding the importance of data in planning and executing marketing plans. You'll sharpen your skills in content creation, outreach, and social media aggregation tools, as well as multimedia and video marketing, ensuring your education is well-rounded.
SEO & SEM Training
A major focus of the Social Media and Web Marketing program is learning to grow your clients' marketing reach with quality search engine optimization (SEO) and search engine marketing (SEM) training.
In addition to your SEO and SEM training, you will gain expertise in business analytics and key performance indicators (KPIs). Such expertise provides you with an understanding of tracking return on investment (ROI) via the various customer relationship management (CRM) tools used by marketing professionals to disseminate web analytics each day.