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In the Business and Digital Marketing diploma program, you will gain a solid understanding of the traditional business skills required for entry positions in business management or for operation of one’s own independent businesses.
The 21st century digital, mobile, and social media landscape has transformed how businesses market, promote, and sell their products and services, and manage their client relations.
The program explores social media and digital marketing, selling, and analytical practices that have evolved from the exponential growth of digital media communications.
This program will explore the various social media platforms and tools and how these tools can be incorporated by marketers and managers to promote and expand their business and connect with their customers. Upon graduation, you’ll have the essential knowledge and skills necessary to plan, analyze, and execute e-media marketing campaigns as part of a business-based digital marketing and management strategy.
My practicum was amazing. It helped me land a dream job right out of my practicum - right where I wanted to be in my career.
This course will introduce students to skills and concepts that will help them achieve personal, academic, and career success.
This course presents the MS Outlook application interface, tools, and features. You will l earn about the fundamentals of an e-mail application, scheduling, calendars, contact lists, creating, forwarding and managing messages. This course relies heavily upon hands-on practical activities that allow you to learn concepts by practicing them on a regular basis.
This course introduces the students to word processing with Microsoft Word 2013. Relying very heavily on a hands-on practical training approach, students learn by doing through skills based simulations, training and assessments. The course starts with an overview of Microsoft Office 2013 where you will learn about the common features of the Office applications and file management fundamentals. The course then focuses on the core features of Microsoft Word where students learn proper document formatting, organization and editing using the tools and features of the ribbon. The course will then continue with more advanced topics such as working with tables, lists, objects, templates footnotes and endnotes and mail merges. Finally the course will explore the collaboration features of Word 2013 that allow users to share and collaborate on documents through the use of track changes, sharing and reviewing and the use of OneDrive.
This course introduces the students to spreadsheets with Microsoft Excel 2013. Relying very heavily on a hands-on practical training approach, students learn by doing through skills based simulations, training, and assessments. The course starts with an overview of spreadsheets and how to use the common features and functions of Microsoft Excel. The course then focuses on the core features of Microsoft Excel where students learn how to enter and format data and use the various functions and formulas to manage and manipulate the data. The course will then continue with more advanced topics such as performing quantitative analysis with logical, lookup, and various mathematical and financial functions. Depicting data visually is an important feature of Excel. Students will learn how to work with charts in Excel to produce a variety of different charts based on data housed in a spreadsheet. Finally students will learn to handle large volumes of data with Datasets and tables.
The workplace of the twenty-first century demands excellent communications skills. The focus of this course is on learning writing techniques that ensure effective business communication. Achieve an effective style by using precise verbs, concrete nouns, and vivid adjectives; write memorandums and e-mail messages that deliver information and make requests; write letters and memorandums that request information concisely and promote goodwill; apply skillful writing techniques in refusing requests; compose carefully planned sales letters; write letters of appreciation, congratulation, sympathy, recommendation, and introduction; write effective formal and informal reports; write a formal report including data, using tables, charts, and graphs.
Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.
An introduction to the fundamental principles and concepts of business mathematics. Students will be shown how to apply these principles and concepts to solve practical business problems in regards to marketing and finance.
Business Essentials provides an overview of business management today, including forms of ownership and the ways managers carry out their basic management functions in a skillful and inventive way.
This course is an introduction to the fundamental principles and practices of accounting as a device for reporting business activity. It provides the student with an understanding of the underlying theory and principles of accounting. The construction of financial statements as they evolve from business transactions and records is emphasized using the rules of double-entry bookkeeping. In addition, adjusting journal entries and everyday transactions for both service and retail businesses are recorded coupled with the preparation of basic financial statements. Introduction to Accounting; Financial Statements and Accounting Transactions; Analyzing and Recording Transactions; Adjusting Accounts for Financial Statements; Completing the Accounting Cycle and Classifying Accounts.
Accounting procedures in a computerized environment are examined using the General, Payables and Receivables modules of Sage 50 Accounting: general ledger setup, accounts receivable setup, accounts payable setup, recording of transactions using sage 50 accounting, and period end procedures using Sage 50 accounting.
An introduction to Canadian business law is provided by using the case study approach that leads to a grasp of the key elements. The emphasis is on the application of the law to practical business situations.
Employees are the most valuable asset of a business. All aspects from hiring to performance appraisal are examined utilizing the case study approach.
Information and data are the fuel that drive businesses today. Managing, protecting, accessing and analyzing information in a timely manner is the cornerstone of a company’s decision making processes leading to intelligent business decisions. This course provides an overview of the various information systems that are essential parts of business processes in today’s global business landscape.
This course aims to build upon the student’s fundamental knowledge of business in general with a particular focus on management. Students will explore the management skills that are essential in today’s business environments. Students will explore the role of management in areas of planning, organizing, leading and controlling processes.
In this course students will be able to create a search engine-friendly website. Students will be introduced to the website planning process, and discover the web design tools, principles and strategies that will allow them to design create and publish a fully functional web site. Students will become familiar with web hosting principles and integrate social media effectively on their websites.
In this course students will learn the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes. The course will explore the importance of domain names, keywords and how to leverage Search Engine Optimization strategies. Pay Per Click, Online marketing, email marketing and budgeting are also discussed within the context of this course.
After completing this course, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features offered by each platform to enable them to help corporations to reach their target audience and achieve their goals. Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest.
This course looks at the planning, preparation, execution, and follow-up stages of an interview: how people find jobs; employer expectations; presenting an enthusiastic attitude; focusing on the right job; transferable skills; the job interview; effective resume preparation; cover and thank you letters; effective telemarketing; tapping the hidden job market; handling objections; job search management; self-confidence and self-esteem building; mock interviews (video-taped); and individual counselling and coaching.
This field placement prepares you for your transition to the workforce. The practicum will be completed in a business / marketing environment working under the supervision of experienced personnel. You will be provided with a description of duties you'll perform on the job. At the end of the placement, the practicum host will provide an evaluation of your performance, and you will provide the college with an evaluation of the placement.
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