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Business and Digital Marketing Management

Diploma 43 weeks

In the Business and Digital Marketing Management diploma program, you will gain a solid understanding of the business skills required for working in entry-level business management positions or for operating your own business. The 21st-century digital, mobile, and social media landscape has transformed how businesses market, promote and sell their products and services and manage client relations.

The program will explore social media and digital marketing, selling, and analytical practices that have evolved from the exponential growth of digital media communication. It will also teach you about the various social media platforms and tools and how marketers and managers can incorporate them to promote and expand their business and connect with their customers.

This program will provide graduates with the knowledge and skills to plan, analyze and execute e-media marketing campaigns as part of a business-based digital marketing and management strategy. Students will learn the skills and business analytics necessary to effectively use the advanced digital tools and techniques that are now essential to effective digital marketing strategies.

Pathway Partnership

Through a pathway partnership, credits from this program can count towards a Bachelor of Business Administration from Yorkville University. Learn more on the pathway partnership page.

Delivery Method: in-class, distance or combined delivery.

This program has been approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training.


Campus Availability

This program is approved to be offered at the following campuses. Please contact the campus of your choosing for program availability.

  • Burnaby, BC
  • Richmond, BC
  • South Surrey, BC
  • Surrey, BC

Delivery Mode

The program is approved to be delivered in the following methods.

  • In person (On Campus)

My practicum was amazing. It helped me land a dream job right out of my practicum - right where I wanted to be in my career.

Diana B., Business Programs Graduate
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Program Courses

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