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Business and Digital Marketing Management

Program Duration: 38 weeks

In the Business and Digital Marketing Management diploma program, you will gain a solid understanding of the business skills required for working in entry-level business management positions or for operating your own business. The 21st century digital, mobile, and social media landscape has transformed how businesses market, promote, and sell their products and services, and manage their client relations.

The program will explore social media and digital marketing, selling, and analytical practices that have evolved from the exponential growth of digital media communication while also exploring the various social media platforms and tools and how these tools can be incorporated by marketers and managers to promote and expand their business and connect with their customers.

This program will provide graduates with the essential knowledge and skills necessary to plan, analyze and execute e-media marketing campaigns as part of a business based digital marketing and management strategy. Students will learn the skills and business analytics necessary to effectively use advanced digital tools and techniques that are now an essential component of effective digital marketing strategies.

Through a pathway partnership, credits from this program can count towards a Bachelor of Business Administration from Yorkville University. Learn more on the pathway partnership page.

Delivery Method: in-class, distance or combined delivery.

 

Admission Requirements

  • High school graduation or equivalent*

OR

  • Mature student status**

 

*From an English-language teaching institution.
**19 years of age upon starting classes and Pass the college's admissions test.

This program has been approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills and Training.

 

Program Courses

BC-ORIENT - School and Program Orientation

Welcome back to school! This session welcomes you to the college, introduces you to your fellow classmates, faculty, and staff, reviews the policies and procedures related to your studies, and prepares the student for their learning experience.

BC-ITC - Introduction to Technology
This course provides information and training for using the college's learning management system, online library resources and electronic textbooks, and an introduction to the tablet technology and Microsoft Office 365 software suite. Throughout the college's programs, students utilize technology (electronic books, online library, tablet/computers), use e-mail to communicate with instructors and submit assignments, internet for research and class activities, and use MS Office software to prepare letters and resumes, reports/assignments, and presentations. Multiple resources are provided during this course for students to read and practise their skills including courses in MS Word and MS Excel.
BC-PRD - Academic Success Strategies
The purpose of this course is to optimize learning through equipping students with effective study techniques. This course also provides an introduction to personality styles that will be encountered in the workplace and allows students to practise appropriate and productive interaction between the various styles. Emphasis is placed on the types of communication that work best with each style in order to achieve a good working relationship and to manage and resolve conflicts that arise. Students are also introduced to strategies for setting personal goals, managing time, and managing the stress that results from study or work and builds on positive group dynamics and setting expectations for student success. Students will work with teams and clients in a variety of settings. Theory, practical exercises, and activities in this course attribute to these types of settings.
BCA4 - Business Computer Applications

This course presents an introductory look at the Microsoft Office 2016 productivity applications Word, PowerPoint and Excel, and the Windows environment in which they run. It covers the fundamentals of organizing files and folders, of drafting business documents, of creating presentations, and of reporting data in spreadsheets. This course relies entirely on practical hands-on activities that allow you to learn the concepts by practicing them on a regular basis and obtaining feedback immediately.

EBW4 - Effective Business Writing

The workplace of the twenty-first century demands excellent communications skills. The focus of this course is on learning writing techniques that ensure effective business communication. Achieve an effective style by using precise verbs, concrete nouns, and vivid adjectives; write memorandums and e-mail messages that deliver information and make requests; write letters and memorandums that request information concisely and promote goodwill; apply skillful writing techniques in refusing requests; compose carefully planned sales letters; write letters of appreciation, congratulation, sympathy, recommendation, and introduction; write effective formal and informal reports; write a formal report including data, using tables, charts, and graphs.

MKT4 - Marketing
Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.
BMT4 - Business Math
An introduction to the fundamental principles and concepts of business mathematics. Students will be shown how to apply these principles and concepts to solve practical business problems in regards to marketing and finance.
BES4 - Business Essentials
Business Essentials provides an overview of business management today, including forms of ownership and the ways managers carry out their basic management functions in a skillful and inventive way. Topics explored in this course include: setting up a business in Canada, history of business in Canada, types of business organizations, managing the business enterprise, setting business goals, formulating strategy, management process, planning, organizing, leading, and controlling, types and areas of managers, management skills, motivating and leading employees, job satisfaction and motivation, data communication networks, transaction processing systems, and management information systems.
AFA4 - Accounting Fundamentals I

This course is an introduction to the fundamental principles and practices of accounting as a device for reporting business activity. It provides the student with an understanding of the underlying theory and principles of accounting. The construction of financial statements as they evolve from business transactions and records is emphasized using the rules of double-entry bookkeeping. In addition, adjusting journal entries and everyday transactions for both service and retail businesses are recorded coupled with the preparation of basic financial statements. Introduction to Accounting; Financial Statements and Accounting Transactions; Analyzing and Recording Transactions; Adjusting Accounts for Financial Statements; Completing the Accounting Cycle and Classifying Accounts.

PMG4 - Project Management
Project management is of paramount importance to all organizations to improve effectiveness and efficiency. This course utilizes the popular Microsoft Project application program with realistic case studies and step-by-step guidance.
HRE4 - Human Resources
Employees are the most valuable asset of a business. All aspects from hiring to performance appraisal are examined utilizing the case study approach.
IMISY - Introduction to Management Information Systems
Information and data are the fuel that drive businesses today. Managing, protecting, accessing and analyzing information in a timely manner is the cornerstone of a company’s decision making processes leading to intelligent business decisions. This course provides an overview of the various information systems that are essential parts of business processes in today’s global business landscape.
MNGMT - Fundamentals of Management
This course aims to build upon the student’s fundamental knowledge of business in general with a particular focus on management. Students will explore the management skills that are essential in today’s business environments. Students will explore the role of management in areas of planning, organizing, leading and controlling processes.
STWBD - Strategic Web Design
In this course students will be able to create a search engine-friendly website. Students will be introduced to the website planning process, and discover the web design tools, principles and strategies that will allow them to design create and publish a fully functional web site. Students will become familiar with web hosting principles and integrate social media effectively on their websites.
DGMKF - Digital Marketing Fundamentals

In this course students will learn the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes. The course will explore the importance of domain names, keywords and how to leverage Search Engine Optimization strategies. Pay Per Click, Online marketing, email marketing and budgeting are also discussed within the context of this course.

SMMKS - Social Media Marketing Strategies
After completing this course, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features offered by each platform to enable them to help corporations to reach their target audience and achieve their goals. Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest.
BDM100 - Business and Digital Marketing Management Practicum
Students will be placed in actual work places related to their field of study and will be expected to act as a regular employee in order to gain the valuable real world experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory.
CES4 - Career & Employment Strategies

This course looks at the planning, preparation, execution, and follow-up stages of an interview: how people find jobs; employer expectations; presenting an enthusiastic attitude; focusing on the right job; transferable skills; the job interview; effective resume preparation; cover and thank you letters; effective telemarketing; tapping the hidden job market; handling objections; job search management; self-confidence and self-esteem building; mock interviews (video-taped); and individual counselling and coaching.

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