- Portfolio II
Subjects - Professional Portfolio - quality and professional standards. Marketing prospects for a portfolio. Adapting the portfolio to match requirements or to appeal to particular employers. Selecting items that will be included in the final portfolio. Identifying possible gaps in selected parts and creating new ones, if necessary. Assembling a portfolio. Developing a Web and mobile portfolio. Resume writing and cover letter. Presentation techniques. Presenting a preliminary version of the portfolio and getting feedback. Presenting a portfolio to an audience.
- Web Design II
Subjects – Environment, tools and functions of DreamWeaver. Reference to the website map. Beginning of the website creation process – site map. Production plan. Cascading style sheets. Content formatting and formatting properties. Lists of texts and tables. Hyperlinks, anchors and image maps. Insertion of images and graphics. Animation with layers and script. Navigation. Adding connectivity to a website. Animation and script. Using a Script software. Adding shapes and elements to a website. Adding Flash content to a website: Flash buttons and Flash text. Web publishing.
- Multimedia Concepts II
Subjects – Review of animation concepts for use in multimedia. Review of Flash principles. Variables, functions, loops and objects. Integration of various events and actions. Downloading clips and control of the timeline. Action Script software, syntax and event management. External scripts. Website troubleshooting. Flash navigation (Flash Timeline). Using scripts, events in event managers. Object and file classes, sequential, conditional and interactive control structures. File size and downloading time for the web. Integrating text with Action Script. Integrating sound and video. Flash and XML, testing, debugging. Interactivity. Navigation and script. Pre-loader and version check. Website publishing.
- Advanced Concepts of Advertising Design
Subjects – Marketing strategies. Common trends in marketing. Marketing and society: social responsibility, ethics. Cultural, demographic and economic issues that have an impact on marketing. Collection of information about the market and market studies. Understanding the market and the consumer. Target markets and market sectors. Consumer behaviour. Influence of target markets on the design process. Segmentation and positioning. Branding strategies and development of strong brand images. Impact of trends and lifestyle changes on design. Means of generating new ideas. Development of new products and product life cycle strategies. Product positioning. Price considerations. Product distribution. Marketing channels and communications. Current trends in media placement and promotion. Marketing and internet. Impact of technologies on marketing and on consumer behaviour. International and cultural issues and adaptation of marketing. Design marketing.
- Portfolio I
Subjects – Features of a professional portfolio. Classification of portfolio elements. Expected format and level. Labelling of portfolio elements. Preparation of a portfolio. Assessing the strengths, weaknesses and qualities of one’s own portfolio. Updating a portfolio. Law and ethics related to copyrights. Legal implications of the use of unauthorized documents. What to protect and how to protect one’s work. Considerations about shipping and electronic mailing. Self-promotion resources. Identification of potential clients and employers. Identification of employment counsellors, professional publications, professional organizations, trade shows and conferences. Mock interview and presentation of portfolio.
- Web Design I
Subjects – Introduction to the “World Wide Web”, its domains, servers and languages. Introduction to basic concepts: HTML and XHTML. Browsers and servers. Planning and connections of a site. Content of a web page, headers, paragraphs, horizontal and vertical formatting. Navigation and hyperlinks – links with other pages and sites. Images and graphics. Content formatting: tables, lists and texts to be formatted. Page formatting: background colour, images and elements. Selection of Cascading Style Sheets. Relative and absolute placement of elements. Shapes and element shapes. Java Script language and event management. Accessibility of a site and its content. Special characters, abbreviations et acronyms. Content from other sources: RSS, blogs, Google. Interactivity in a website. Navigation links. List of sites on search engines. Web publishing.
- Advanced Electronic Design
Subjects – Print production and electronic prepress. Image manipulation software. Colour management. Layout. Dynamic publication. Proof copy in an electronic format. Digital and variable data printing. Production of one page and multi-page proof and prepress documents. Resolution. Acquiring digital images. Importing scanned images. Professional software for the production of PDF documents. File types and formats. File management, print preparation and web deployment. Post press and finishing.
- Multimedia Concepts I
Subjects – Introduction to drawing tools. Interface of the software FlashFontes, gradients, layers and film properties. Simple and complex animations. 2D Animation. Animation with key images. Bitmap and vectorial graphics. Importing symbols, sound, buttons, images. Image compressions. Video clips. Alpha channel, colours, movement and shape interpolation. Interactive animated buttons. Navigation components. Importing and editing sound files. Loading and controlling Flash content. Optimization of the loading process and performance. Script action. Publication of Flash documents.
- Corporate Branding
Subjects – Origins of brand identity. Brand image and identity. Vision, meaning, differentiation and values. Perception of a corporate identity. Collecting information. Understanding and enterprise, market studies and competitor studies, share of target market. Fonts, font colours and other relevant design parameters according to the specifications of a project or image wanted. Fundamentals of brand identity: branding strategies, logo, emblem, concepts, etc. Symbol design: logos, signatures, colour, typography, sound and presentation. Collateral identity: trademark, letterhead, business cards, brochures. Collateral identity and outlets: packaging, website, advertising, vehicles, uniforms and new media.
- Advertising Design
Subjects – Advantages and disadvantages of various media. Current trends. Introduction to advertising and advertising design. Marketing mix. Creativity in advertising. Knowledge and understanding of the market and target customer. False perceptions in advertising. What is important in an ad, what works and what doesn’t. Sources of ideas and where to search to generate new ideas. Look and effectivity of an ad: visual elements, format, styles, typography, graphics. Text in an ad. Choice of media and advertising campaign. Moral and cultural considerations.
- Design of Packaging Products
Subjects – History of packaging. Basic and varied packaging forms. Cardboard folding, tubes, trays, and other kinds of packaging. Sturdy boxes, corrugated containers. Outlet displays. Design and colour consideration in packaging. Packaging issues and environmental tendencies. Cultural considerations. Legal considerations. Packaging related legislation.
- Printing Techniques
Subjects – Print production and the role of the graphic designer. Printing process and techniques. Use of a computer in print production: software and industry standards. Colour management. Pantone, spot and CMYK colours. Font selection. Digital images. Image processing and preparation for print. Prepress. Paper types, quality and weight. Printing types: digital, offset; preparation of file accordingly. Binding types and finishing. Multi-page production, documents and binding. Traditional and technological printing.
- Electronic Design
Subjects – Introduction to the application InDesign; configuration and optimization. Fundamental elements of design: pages, layers, layout and colour. Page layout objects, frames, lines. Object manipulation and transformation. Text: importing, editing, formatting. Properties of characters, style and formats. Special characters. Professional and business documents. Multi-document project. Graphics and images. Importing and inserting graphics. Creation of professional layouts. Prepress and printing techniques. Electronic publication techniques. Specialty design. Advanced features of layout software. Project presentation.
- Advanced Typography
Subjects – Distinction between composition and typing. Fonts in InDesign. Font, style, page and tabulation setting. Kerning, widow and orphan line breaks for professional layout. White space, contrast, alignment and indentation. Layout techniques. Special formats of typographical projects. Grids and special characters in typography. Logo, capitals, ligatures. Tables and layout options. High resolution display.
- Publishing Design
Subjects – Computer-assisted publishing. Publishing software. Layout according to publication type, one page or multi-page. Using various style sheets and formats. Integration of elements in a publication. Creation of tables and graphs. Types of character families, fonts. Adjustment of colour for publication. Colour use implications and considerations. Ink and special situations. Print production and transition from electronic media to print media. Production of a final print. Various output formats. Assembly of final production materials.
- Advanced Image Processing
Subjects – Selecting and importing images from other graphics applications. Using an image manipulation software. Masks and extractions. Filters and filter correction of distortion and effects. Special effects and filters. Composite pictures. Using filters and layers. Specific colour palettes and adjustment. Use of shapes and styles. Use of textures and colour attributes on images. Opacity mapping techniques. Hue and saturation adjustment. Vectorial drawing techniques. Designing a composite picture. Printing and publishing with Photoshop.
Subjects – Importance of conceptualization in the graphic design process. Definitions and terminology. Process and principles of system concept in a design. Conceptualization steps. Gathering ideas, discussion. Experimentation with ideas and design. Visual components in project design. Colour, type and graphics integration. Case studies. Presentation of selected cases involving conceptualization and design.
- Digital Photography
Subjects – Using a digital camera. Photo programming and saving modes. Organizing photos on a hard drive. Camera movement (autofocus). Minimization of camera movement. Background and foreground. Lighting, shading and principles of light. Using a flash. Artificial light, night light and daylight. Exposure and white balance. Overexposure, underexposure and corrective actions. Shutter speed – geometric aperture of diaphragm. Creation of blur effect through reduced shutter speed. Depth of field. Accuracy and camera movement. Lenses, wide-angle, telephoto, zoom, focal lenses. Photographic composition. Colour balance, red eye effect avoidance, unwanted shading in overexposure and underexposure. Editing and organizing photos. Special effects. Creation of a slideshow.
Subjects – History of typography and calligraphy. Evolution of typography. Terminology. Straight lines and various shapes. Measurement units. Type classification. Palette of fonts and paragraphs. Kerning. Classical and modern families of fonts. Anatomy of typographic characters. Readability and style. Presentation, composition and layout. Efficiency of the drawing. Grid systems. Design type. Model definition in InDesign. Digital environment. Development of a typographic project.
- Traditional Drawing
Subjects – Drawing styles and techniques. Development of one’s own drawing style. Drawing of lines and basic shapes. Principles of perspective for drawing. Observation and live subject drawing. Shadowing techniques. Variation of light and its effect on the drawing of shadows. Balanced composition in a drawing. Drawing textures: metals. Drawing textures: glass and its reflecting properties. Drawing textures: wood and wood textures. Freehand drawing of various objects.
- Computer Illustration
Subjects – Introduction to the illustration software Illustrator. Creating and saving documents. Menus and online help. Creating and drawing basic shapes, bezier curves. Colour fill. Colour palette, transform palette. Swatches and library of customized swatches. Gradients. Customized perspective grid and isometric perspective. Object transformation: rotation, skewing, volume, light, shadow... Text selection and addition, character types, text formatting, creation of columns and text flow adjustment. Adjustment of text around graphics. Adding type to images. Mixing objects, shapes and colours. Creating clipping masks and opacity masks. Masking images with shapes. Path finders. Compound paths. Creation of transparency highlights. Styles of graphics, filters and special effects. 3D creations. Web graphics with Illustrator.
- Image Processing
Subjects – Introduction to an image editing software (Photoshop). Photoshop configuration and environment. Scanning and image capture technologies. Image editing with ImageReady. Transferring images onto a computer. Creation of graphics. Colour adjustment technique using an image editing software. Photo touch-up and repair. Image manipulation techniques. Preparing images for print. Image type according to output media (print, web or other). Composite picture. Completion of project of professional quality and presentation.
- Anatomy – Analysis and drawing
Subjects – Fundamentals of anatomy drawing. Basic shapes used in the composition of the human body. Terminology of anatomy. Anatomy of the human hands and drawing from various angles. Anatomy of upper limbs and elbow, and drawing in various positions. Drawing of shoulders viewed from the front and back. Skeleton and muscles of the arms and shoulders. Using shadows to improve the shapes and detail. Anatomy of the human foot and drawing from various angles. Anatomy of lower limbs, and drawing in various positions. Anatomy of the knee and ankle, drawing in standing position and use of shadows to improve the shapes and detail. Anatomy of the torso and geometric shapes used for drawing. Anatomy of the abdomen and pelvis, geometric shapes and use of shadows in the drawing. Anatomy of the face, neck and head, muscles and bones, geometric shapes and use of shadows in the drawing. Principles of perspective and proportion scale. Side views. Integration of anatomy in a global drawing. Drawing muscles and the muscle system. Drawing of various poses with human model. Correcting by respecting proportions
- Fundamental Principles of Colour and Design
Subjects – Fundamentals of Design. Design terminology, line and shape. Design process. Principles of symmetry, asymmetry and balance in design. Use of shapes as elements of design. Abstract and non-objective shapes. Use of colour as element of design. Concept of space. Colour theory. How humans react to colours. Colour study: types, primary, secondary, hues, values, saturation, colour scale, cold and warm colours, complementary and contrasting colours, colour balance. Mixing colours through addition and subtraction. Colour harmony, visual impact, saturation and value of colours. Impact of media type on colours.