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Business and Digital Marketing Management

CDI College's Business and Digital Marketing Management diploma program has the job-ready training you need to launch a career in social and digital media. 

Alberta Digital Marketing Training

The field of marketing has evolved considerably in the last decade, moving from largely print-based advertising to the social, digital, and mobile spread we see today. People with hands-on digital marketing training are well-equipped to enter this new and growing field. 

In the Business and Digital Marketing Management diploma program at CDI College, you'll gain the knowledge and skills needed to plan, analyze, and execute online marketing campaigns as part of an advanced, business-based digital marketing strategy. 

Also in the program, you'll get a background in business analytics, gaining an understanding of how marketers use digital tools to measure the effectiveness of their campaigns. 

Become a Social Media Marketer

One key component of the Business and Digital Marketing Management program is learning how to work with the various social media platforms and tools and how those tools can be used by marketers and managers to promote and expand the digital reach of their businesses. 

The diploma program wraps up with a 100-hour practicum placement, where you'll get an opportunity to use your new business and digital marketing skills in a real-world environment, ensuring you'll be ready to step into a marketing role upon graduation. 

 

Program Courses

SSS4 - Student Success Strategies
This course will introduce students to skills and concepts that will help them achieve personal, academic, and career success.
MSWE - Microsoft Word & Excel
This course presents an introductory look at the Microsoft Office 2016 productivity applications Word, Excel and the Windows environment in which they run. It covers the fundamentals of organizing files and folders, of drafting business documents and of reporting data in spreadsheets. This course relies entirely on practical hands-on activities that allow you to learn the concepts by practicing them on a regular basis and obtaining feedback immediately.
EBW4 - Effective Business Writing
Following the completion of this course, students will be able to: describe business communications in today’s workplace; communicate in teams using listening, nonverbal and meeting skills; plan, write and review various types of business messages; communicate effectively using memos, email, letters and instant messages; create business reports and proposals; plan, write and deliver oral presentations.
BMTH - Business Mathematics
An introduction to the fundamental principles and concepts of business mathematics. Students will be shown how to apply these principles and concepts to solve practical business problems in regards to marketing and finance.
BESO - Business Essentials
Business Essentials provides an overview of business management today, including forms of ownership and the ways managers carry out their basic management functions in a skillful and inventive way.
AFA4 - Accounting Fundamentals I
This module is intended to provide students with a general background of the fundamentals of accounting as a means to understand the daily transaction procedures that exist in business. Students are introduced to double entry bookkeeping including debits and credits, assets, liabilities, equities, journalizing transactions, posting of accounts to ledgers and preparing a trial balance. Students are also introduced to financial statements and to adjusting and closing accounts.
CAA4 - Computerized Accounting I
Students transfer their knowledge from Accounting Fundamentals to learn how to apply these concepts in a computerized environment using Simply Accounting. Some topics covered in this module include setting up a computerized accounting system, computerized journals and ledgers, income statements and balance sheets, as well as customer accounts.
ENT4 - Entrepreneurship/Business Planning
A business plan is critical to a new business venture. Students will assess a proposed business idea, identify business risks and develop strategies designed to maximize the opportunity for a successful venture.
HRE4 - Human Resources
Employees are the most valuable asset of a business. All aspects from hiring to performance appraisal are examined utilizing the case study approach.
IMISY - Introduction to Management Information Systems
Information and data are the fuel that drive businesses today. Managing, protecting, accessing and analyzing information in a timely manner is the cornerstone of a company’s decision making processes leading to intelligent business decisions. This course provides an overview of the various information systems that are essential parts of business processes in today’s global business landscape.
MNGMT - Fundamentals of Management
This course aims to build upon the student’s fundamental knowledge of business in general with a particular focus on management. Students will explore the management skills that are essential in today’s business environments. Students will explore the role of management in areas of planning, organizing, leading and controlling processes.
STWBD - Strategic Web Design
In this course students will be able to create a search engine-friendly website. Students will be introduced to the website planning process, and discover the web design tools, principles and strategies that will allow them to design create and publish a fully functional web site. Students will become familiar with web hosting principles and integrate social media effectively on their websites.
DGMKF - Digital Marketing Fundamentals
In this course students will the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes.
SMMKS - Social Media Marketing Strategies
After completing this course, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features offered by each platform to enable them to help corporations to reach their target audience and achieve their goals. Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest.
PMG4 - Project Management
Project management is of paramount importance to all organizations to improve effectiveness and efficiency. This course utilizes the popular Microsoft Project application program with realistic case studies and step-by-step guidance.
B1075R - Customer Relations and Interpersonal Skills
In business, as in other interpersonal contact, the impression formed in the first 10 to 15 seconds is crucial to the success of the relationship. The importance of the customer and of customer relations to business success is examined through case studies and role-playing. Students will learn relevant theories of human behaviour and how they may be applied to improve customer relations.
BLAO - Business Law
An introduction to Canadian business law is provided by using the case study approach that leads to a grasp of the key elements. The emphasis is on the application of the law to practical business situations.
CES4 - Career and Employment Strategies
In addition to learning career-oriented skills, students at CDI College also learn how to prepare themselves for successfully acquiring a job in their chosen profession. This course will assist students in planning, preparation, and job search execution. Students will prepare personal marketing collateral and will practice a variety of interviewing techniques.
PRAC110 - Practicum
Students will be placed in actual work places related to their field of study and will be expected to act as a regular employee in order to gain the valuable real world experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory.

Start Training in Business and Digital Marketing Management Today!

Get the hands-on training you need to plan events large and small in the Business and Digital Marketing Management diploma program at CDI College. 

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