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Diploma Program

Social Media & Web Marketing

Diploma

61 weeks

Qualified Instructors

This program can be offered at the campus(es) below. Please contact the campus of your choosing for program availability and delivery methods.

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Median Wage

$29 /hour

*Jobbank.gc.ca; 2024;

Work Anywhere with Social Media and Web Marketing

At CDI College, the Social Media and Web Marketing diploma program offers comprehensive training to kick-start your career as a social media and digital marketing expert!

The program focuses on major platforms like Facebook, Instagram, YouTube, Twitter, and LinkedIn, as well as content marketing and social media strategy.

  • ONLINE MARKETING
  • MEDIA STRATEGY
  • DIGITAL ADS
  • SOCIAL MEDIA MARKETING
  • MARKETING STRATEGY
  • SOCIAL MEDIA MANAGEMENT
  • DIGITAL MARKETING
  • SEARCH ENGINE MARKETING
  • PPC ADVERTISING
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Approved & Designated 

This program is approved by the Private Training Institutions Branch (PTIB) of British Columbia. CDI College is designated by the Education Quality Assurance (EQA).

Program Intro Background

Program Courses

Student Success Strategies

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The purpose of this course is to provide students with the knowledge, skills and study techniques to help foster effective learning and a positive educational experience. This course explores two components of learning styles, Multiple Intelligence-based theory and Personality Spectrum – MBTI-based theory, and how learning styles and personality types affect learning. The course will cover the importance of values, their relationship to goals and goal setting. Strategies for setting personal goals, prioritizing tasks, managing time, and the stress that results from study or work situations will be explored and practiced through active participation in learner-centred activities. Effective study habits, techniques for preparing for tests and productive note taking strategies are key topics of this course that will provide the students with the necessary skills and attitudes to be successful in school. Having a sound understanding of financial, money, credit and debt matters and their implication on our lives is critical knowledge to have. Students taking this course will benefit from completing the Financial Management Workshops, which provides comprehensive coverage of financial and money management skills that will allow them to better save, budget, and manage their money and financial situations.

Business Computer Applications

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This course presents an introductory look at using a Windows environment computer and the Microsoft Office Suite (Word, Excel, and PowerPoint). It covers the fundamentals of organizing files and folders, drafting business documents, creating presentations, and reporting data in spreadsheets. Students will have the opportunity to integrate their new skills in office communications tools in assignments related to their program of study. This course relies heavily on practical hands-on activities that allow you to learn the concepts by practicing them on a regular basis.

Marketing

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Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized. 

Effective Business Writing

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The workplace of the twenty-first century demands excellent communication skills. The focus of this course is on learning writing techniques that ensure effective business communication.

  • Achieve an Effective Style by using Precise Verbs, Concrete Nouns, and Vivid Adjectives
  • Write Memorandums and E-mail Messages that Deliver Information and Make Requests
  • Write Letters and Memorandums that Request Information Concisely and Promote Goodwill
  • Apply Skillful Writing Techniques in Refusing Requests
  • Compose Carefully Planned Sales Letters
  • Write Letters of Appreciation, Congratulation, Sympathy, Recommendation, and Introduction
  • Write Effective Formal and Informal Reports
  • Write a Formal Report including Data, using Tables, Charts,and Graphs

Statistics

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This course provides students with the opportunity to review fundamental mathematical skills and apply them in a variety of business contexts. Students will learn fundamental statistical concepts and processes such as working with data, determining probabilities, variance, means, standard deviations, sampling processes and basic regression analysis

Content Creation

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Content posted to social media platforms is potentially viewed by millions of viewers. It is imperative that the content is appropriate and meets the goals of the posting. This course will explore the different types of content that is posted to social media. Students will learn to write as their online persona and explore the different writing styles. The do’s and don’ts of writing are examined to ensure content has the desired effect. Students will learn to write with the purpose of responding to criticism and manage reputation. Finally students will learn how to write for marketing purposes including sales and lead generation. This course is rooted in the exploration of the use of Google AdWords to create keywords and ad copy configurations resulting in winning ad copy and pay-per-click campaign optimization. 

Content Outreach

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In the social media world, going viral is a good thing! The goal of creating content and posting it to social media platforms is to have it go viral. This course focuses on the techniques and methods and strategies used to create content that is shareable with the intent of having it go viral. Students will learn sharing and collaborative strategies, hashtags and the creation of contests specifically to achieve the intended goals.

Social Media Aggregators and Monitors

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Knowing what people and competitors are saying about you and your business is crucial information that allows a business to react and respond to trends, public image and ultimately make important decisions that impact the business as a whole. In this course students will discover how to capture what others are saying about you and your business. The course will explore the different social media tools and software available to aggregate and find what others are saying. Students will learn how to capture KPI’s, sentiment, followers, negative content and complaints.

Facebook

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Facebook is without question one of the most recognized and used social media platform. It goes without saying that it is an extremely important if not crucial platform when it comes to social media marketing initiatives. This course will provide a more in depth look at Facebook the platform, its role, its use, tools and its features in particular how these lend themselves well to social media marketing initiatives. Students will discover Facebook blueprint curriculum and certification paths. The course will explore the concept of organic posts versus promoted posts and advertising in relation to Facebook.

Twitter

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This course will provide a more in depth look at the Twitter platform, its role, its use, tools and its features in particular how these can be used for social media marketing initiatives. The course will explore the concept of organic posts versus promoted posts and advertising in relation to Twitter. Students will learn how to implement marketing strategies and initiatives using Twitter as the deployment vehicle, use twitter to reach and maintain a community and reach influencers and other members to grow a community. The course also explores how to create and manage Twitter Ads and build a content creation strategy.

Instagram

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This course provides an overview of the Instagram Platform and its primary function as a mobile photo and video sharing service. Students will learn how marketing initiatives work in the Instagram platform. The course will explore and compare organic posts, promoted posts and advertising in the Instagram platform. This course will explore how to use Instagram to build your brand with the power of pictures 

YouTube

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YouTube is the most popular video sharing platform. This offers a multitude of possibilities for businesses to efficiently expose and display their products directly to potential customers globally. This course will explore in greater depth the marketing potential attached to YouTube. Students will  start by exploring the features and use of industry standard video editing software allowing them to gain skill in the production and editing of video sequences that can be used within the YouTube platform. Students will explore the platform, its function, role, its features and tools and in particular how these can be leveraged for marketing strategies. Students will discover Google YouTube curriculum for YouTube ads and how it is used. Finally, the course will explore organic videos versus promoted videos versus advertising in relation to YouTube.

Future Trends

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This course is intended as a wrap-up course to explore future trends in social media and how the future trends may impact social media marketing. After a firm understanding of the present status of social media in the marketing landscape, students will gain insight into where social media is headed and its evolving role in marketing. Students will discover not only full integration of social media marketing strategies into one’s online profile but also how they tie into one’s offline marketing initiatives.

Analytics

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Digital data analytics is used to gain insights into consumer behaviors with data being collected from all forms of digital internet traffic. By analyzing data, students will gain insights into marketing effectiveness and assess potential business opportunities in the internet space. Students will study measurement, collection, analysis and reporting of digital data to understand and optimize marketing channels. In this course, students will utilize digital data tracking systems for data usage and marketing metrics, interpreting results so that they can create, convert and enhance customer relationships.

Strategic Web Design

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In this course, students will be able to create a search engine-friendly website. Students will be introduced to the website planning process, and discover the web design tools, principles and strategies that will allow them to design create and publish a fully functional web site. Students will become familiar with web hosting principles and integrate social media effectively on their websites. Topics include publishing fundamentals, graphic design principles and the creative aspect of web design, website security and analytics, Integration of e-commerce components such as shopping carts, Customer Relationship Management and loyalty programs. Finally, students will learn to integrate multimedia, online advertising and streaming channels to their websites.

Introduction to Search Engine Marketing

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This course will introduce students to the content and skills needed to build effective search engine marketing campaigns including Search Engine Optimization (SEO).

Search Engine Optimization I

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In this course students will learn how to use SEO best practices by examining how to build a website and mobile websites, to take advantage of key words, category hierarchies that have great and appropriate Google friendly contents, and use methods that make ranking effective.

Search Engine Optimization II

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In this course students will learn the importance of proper keyword research and related tools. The course will explore how to effectively nitrate keywords into content and pages within a site. Students will gain an understanding of the limitations of search engine optimization and how to tie into search engine marketing through buying keywords and planning an SEM strategy for highly competitive keywords that you want to show up for.

Search Engine Marketing

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This course will explore the use of keyword research and trends to help strategize a search engine marketing plan as part of a digital marketing strategy. Students will learn how a robust competitor analysis is a key component to understanding the competition that you know versus those competing on your keywords that may not even be in the same vertical as you are. The course will examine the different types of bidding strategies and how to define and set goals and key performance indicators. Students will learn to plan a search engine marketing strategy and track its success using budgets and return on investment approaches. Various search engine marketing platforms will be presented to discover their similarities and differences and students will explore the different targeting options including demographics, location and remarketing. Finally, the course will provide an overview of automated bidding software tools and Google AdWords certification curriculum.

Content / Display Marketing

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This course focuses on content and display marketing and its relation to Search Engine Marketing. Content / display marketing will be examined in comparison to Search Engine Marketing to identify similarities and differences. Students will learn how to integrate a content / display plan as part of a digital marketing strategy. Different content / display platforms will be presented, compared and contrasted. The course will continue to explore Google AdWords curriculum and certifications.

Video & Multimedia Marketing

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This course continues to explore marketing initiatives with a focus on Video and multi-media marketing. Video/multi-media marketing will be presented and compared to content and display marketing highlighting the similarities and differences. Students will learn how to integrate a Video/multi-media plan as part of your overall digital marketing strategy. The common video and multimedia platforms will be reviewed, compared and contrasted. The use of Google and YouTube AdWords will continue to be explored.

CRM & KPI Reporting

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This course focuses on the importance of tracking search engine marketing initiatives and the tools and processes used to properly track them. Goal setting and defining the appropriate KPI’s will be reinforced. Students will learn the importance of tracking ROI and how to properly do this. Customer Relationship Management software, what they do, how they are used and the various CRM tools will be presented. Students will gain a more detailed perspective of Web Analytics, what Web Analytics do and the different Web Analytics tools that are available. Finally, students will learn how to tie all the analytics and reporting tools together through API’s and dashboard software.

Digital Strategy and Planning

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This course will provide the student with the know-how to effectively plan, budget and resource social media marketing campaigns. Students will develop the skills to create a social media marketing strategy. Everything from budgeting, personnel selection and analytics, to reputation management and social customer service is covered in this course. Students will be able to integrate the use of Google AdWords and Google Analytics as part of a complete social media solution.

Social Media Final Group Project

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This course will provide the students with the opportunity to integrate their acquired knowledge and skills to create a social media strategy for a company of choice. Students will be required to create a variety of social media profiles and integrate them into an online/offline strategy. By the end of this course students will have successfully accumulated content to comprise a portfolio of their work. 

Social Media and Web Marketing Practicum

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This field placement will prepare students for their transition to the workforce. The practicum will be completed in a social media marketing environment working under the supervision of experienced personnel. Students are provided with a description of duties he/she will perform on the job. At the end of the placement, the practicum host will provide an evaluation on the student and the student will provide the college with an evaluation on the placement.

Career & Employment Strategies

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In addition to learning career-oriented skills, students learn how to get a job in their chosen profession. Our Employment Services department will assist the graduate in resume writing, as well as preparing for job interviews. Our staff is sensitive to current job market trends and the needs of employers in each local market.
Our graduates receive guidance and training to use career tools that help job seekers build a better resume and cover letter, manage an online portfolio, hone interviewing skills, and develop a personal brand online.
Students will have the use of a computer lab which has unlimited Internet access, as well as job search resources. Facilitators will also be made available to advise on job finding resources, interview skills and techniques and to carry out mock interviews.

This course also looks at the planning, preparation, execution, and follow-up stages of an interview:

  • How people find jobs
  • Employer expectations
  • Presenting an enthusiastic attitude
  • Focusing on the right job and the hidden job market
  • Transferrable skills
  • Thank you letters
  • Effective telemarketing
  • Handling objections, self-confidence, and self-esteem
  • Individual counselling and coaching

Stay up-to-date with the industry’s latest leading software and tools

Admission

Benefits of this program

Employment Opportunities

  • Standard Admissions
    • High school graduation or equivalent (From an English language teaching institution)

 

  • Mature Admissions
    • 19 years of age upon starting classes
    • Successful completion of the CDI College admissions test
  • Learn Facebook, Twitter, Instagram, YouTube, and other platforms
  • Network with professionals in the industry
  • Practicum placements provide real-world experience
  • Learn how to build a brand strategy 
  • Master search engine optimization and marketing
  • Study anywhere with remote learning
  • Digital Media Marketing
  • Digital Media Sales
  • Social Media Marketing
  • Social Media Coordination
  • Social Media Management
  • Standard Admissions
    • High school graduation or equivalent (From an English language teaching institution)

 

  • Mature Admissions
    • 19 years of age upon starting classes
    • Successful completion of the CDI College admissions test
  • Learn Facebook, Twitter, Instagram, YouTube, and other platforms
  • Network with professionals in the industry
  • Practicum placements provide real-world experience
  • Learn how to build a brand strategy 
  • Master search engine optimization and marketing
  • Study anywhere with remote learning
  • Digital Media Marketing
  • Digital Media Sales
  • Social Media Marketing
  • Social Media Coordination
  • Social Media Management
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Industry Certifications

Gain a distinct advantage by earning industry-recognized certifications that validate your expertise and skills in key areas such as digital marketing, project management, and CRM. Our program prepares you to succeed, whether you're advancing, switching careers, or starting your own business. Invest in yourself and join a community of certified professionals shaping the digital economy.

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Industry Leading Employers

Our extensive network and reputation for excellence ensure that graduates are in high demand in today's competitive job market. Prepare to excel in sought-after roles with renowned companies and unlock limitless career opportunities. Elevate your career trajectory and secure your future with our program tailored to meet the demands of industry leaders.

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Hear From Our Graduates

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CDI College gives students the opportunity for guidance. My instructors are thorough and very oriented in setting up students for success. Some of the content can be deep and not always simple. However, the instructors are great at educating the importance of the content and creating a comfortable and safe environment. CDI College also offers and provides many resources to further your success.

Stacy G.

Social Media and Web Marketing Program Graduate

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I entered this course hoping to become a better version of myself. The courses and assignments have provided me with the tools I needed to accomplish a better me and the ability to perhaps help others in this uncertain world. My instructors have been amazing with the expertise and empathy needed to be successful in the field. I recommend this course to anyone who wants to support people in need.

Bud G.

Social Media and Web Marketing Program Graduate

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