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Business and Digital Marketing Management

In CDI College's Business Digital Marketing Management diploma program, you'll gain a solid understanding of the traditional business and digital marketing skills needed to excel in a modern marketing department.

Ontario Digital Marketing Training

The evolution of marketing from a mostly print-based medium to today's digital, mobile and social media landscape has transformed how businesses market, promote and sell their products and services, as well as manage clients.

In the program, you'll pick up the essential knowledge and skills necessary to plan, analyze and execute online marketing campaigns as part of a business based digital marketing and management strategy.

You'll also gain a vital background in business analytics to effectively use advanced digital tools and techniques that are now an essential component of effective digital marketing strategies.

Become a Social Media Marketer

A major element of your hands-on training in the Business and Digital Marketing diploma program is exploring the various social media platforms and tools and how these tools can be incorporated, by marketers and managers to promote and expand their business and connect with their customers.

Also included in the program is a 100-hour practicum, so you will get the opportunity to use your new digital marketing and business skills in a real-world environment, ensuring you will be job-ready upon graduation.

Program Courses

SSSO - Student Success Strategies
This course will introduce students to skills and concepts that will help them achieve personal, academic, and career success.
BCA4 - Business Computer Applications
The first component of this course is designed to introduce students to basic computer literacy through familiarization with the components that make up a computer. Students will also look at the Windows operating system to learn how to manage a computer on a regular basis. The second component of this course will teach the basic skills required to work with a variety of business documents including the following MS Office products Word, Excel, and PowerPoint. The third and final component is designed to introduce students to considerations for living online. Students will look at what the Internet is and how email has made a huge impact on communicating with others as well as look at how to find information on the Internet and avoid risk to personal security while online.
EBWO - Effective Business Writing
The workplace of the twenty-first century demands excellent communications skills. The focus of this course is on learning writing techniques that ensure effective business communication.
MKGO - Marketing
Marketing and sales are the key elements in the success of a business. This course provides an overview of the many elements of marketing, including developing, pricing, promoting, selling, and distributing various types of goods and services nationally and internationally.
BMT4 - Business Math
An introduction to the fundamental principles and concepts of business mathematics. Students will be shown how to apply these principles and concepts to solve practical business problems in regards to marketing and finance.
BESO - Business Essentials
Business Essentials provides an overview of business management today, including forms of ownership and the ways managers carry out their basic management functions in a skillful and inventive way.
BF1O - Bookkeeping and Financial Accounting I - Level 1
This course is an introduction to the fundamental principles and practices of accounting as a device for reporting business activity. It provides the student with an understanding of the underlying theory and principles of accounting. The construction of financial statements as they evolve from business transactions and records is emphasized using the rules of double-entry bookkeeping. In addition, adjusting journal entries and everyday transactions for both service and retail businesses are recorded coupled with the preparation of basic financial statements. Students will have a clear grasp on the introduction to accounting; financial statements and accounting transactions; analyzing and recording transactions; adjusting accounts for financial statements; and completing the accounting cycle and classifying accounts.
SI1O - Computerized Accounting with Sage 50
Students will learn accounting procedures in a computerized environment using the General, Payables, Receivables, modules of Sage 50.
ENT4 - Entrepreneurship
The material for this course was created for you and thousands of dreamers like you who want to start your own business. Most first-time entrepreneurs start out with little more than an idea. This course lets you combine your vision with the practical approach and shows you how to make your idea into a functional business plan. A business plan is critical to a new business venture. Students will examine the step-by-step process of logical analysis of every aspect of the proposed business, and develop strategies to combat the principal risks that will face the business owner-manager.
HREO - Human Resources
Employees are the most valuable asset of a business and all aspects from hiring to performance appraisal are examined utilizing the case study approach.
IMISY - Introduction to Management Information Systems
Information and data are the fuel that drive businesses today. Managing, protecting, accessing and analyzing information in a timely manner is the cornerstone of a company’s decision making processes leading to intelligent business decisions. This course provides an overview of the various information systems that are essential parts of business processes in today’s global business landscape.
MNGMT - Fundamentals of Management
This course aims to build upon the student’s fundamental knowledge of business in general with a particular focus on management. Students will explore the management skills that are essential in today’s business environments. Students will explore the role of management in areas of planning, organizing, leading and controlling processes.
STWBD - Strategic Web Design
In this course students will be able to create a search engine-friendly website. Students will be introduced to the website planning process, and discover the web design tools, principles and strategies that will allow them to design create and publish a fully functional web site. Students will become familiar with web hosting principles and integrate social media effectively on their websites.
DGMKF - Digital Marketing Fundamentals
In this course students will the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes.
SMMKS - Social Media Marketing Strategies
After completing this course, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features offered by each platform to enable them to help corporations to reach their target audience and achieve their goals. Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest.
CESO - Career and Employment Strategies
This course will assist students in planning, preparation, and job search execution. Students will prepare personal marketing collateral and will practice a variety of interviewing techniques.
PRAC100 - Practicum
Students will be placed in actual work places related to their field of study and will be expected to act as a regular employee in order to gain the valuable real world experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory.

CDI College - Business and Digital Marketing Management program

Get the job-ready online marketing training you need to excel in CDI College's Business and Digital Marketing Program. 

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