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Business and Digital Marketing Management

In the Business and Digital Marketing Management diploma program, you will gain a solid understanding of the traditional business skills required for entry positions in business management or for operation of one’s own independent businesses. The 21st century digital, mobile and social media landscape has transformed how businesses market, promote and sell their products and services, and manage their client relations.

The program will explore social media and digital marketing, selling and analytical practices that have evolved from the exponential growth of digital media communication while also exploring the various social media platforms and tools and how these tools can be incorporated by marketers and managers to promote and expand their business and connect with their customers.

This program will provide graduates with the essential knowledge and skills necessary to plan, analyze and execute e-media marketing campaigns as part of a business based digital marketing and management strategy. Students will learn the skills and business analytics necessary to effectively use advanced digital tools and techniques that are now an essential component of effective digital marketing strategies.

Program Courses

BC-ORIENT - School and Program Orientation
This session welcomes you to the college, introduces you to your fellow classmates, faculty, and staff, reviews the policies and procedures related to your studies, and prepares the student for their learning experience.
BC-ITC - Introduction to Technology
This course provides information and training for using the college's learning management system, online library resources and electronic textbooks, and an introduction to the tablet technology and Microsoft Office 365 software suite. Throughout the college's programs, students utilize technology (electronic books, online library, tablet/computers), use e-mail to communicate with instructors and submit assignments, internet for research and class activities, and use MS Office software to prepare letters and resumes, reports/assignments, and presentations. Multiple resources are provided during this course for students to read and practise their skills including courses in MS Word and MS Excel.
BC-PRD - Academic Success Strategies
The purpose of this course is to optimize learning through equipping students with effective study techniques. This course also provides an introduction to personality styles that will be encountered in the workplace and allows students to practise appropriate and productive interaction between the various styles. Emphasis is placed on the types of communication that work best with each style in order to achieve a good working relationship and to manage and resolve conflicts that arise. Students are also introduced to strategies for setting personal goals, managing time, and managing the stress that results from study or work and builds on positive group dynamics and setting expectations for student success. Students will work with teams and clients in a variety of settings. Theory, practical exercises, and activities in this course attribute to these types of settings.
BCA4 - Business Computer Applications
The first component of this course is designed to introduce students to basic computer literacy through familiarization with the components that make up a computer. Students will also look at the Windows operating system to learn how to manage a computer on a regular basis. The second component of this course will teach the basic skills required to work with a variety of business documents including the following MS Office products Word, Excel, and PowerPoint. The third and final component is designed to introduce students to considerations for living online. Students will look at what the Internet is and how email has made a huge impact on communicating with others as well as look at how to find information on the Internet and avoid risk to personal security while online.
EBW4 - Effective Business Writing
Following the completion of this course, students will be able to: describe business communications in today’s workplace; communicate in teams using listening, nonverbal and meeting skills; plan, write and review various types of business messages; communicate effectively using memos, email, letters and instant messages; create business reports and proposals; plan, write and deliver oral presentations.
MKT4 - Marketing
Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.
BMT4 - Business Math
An introduction to the fundamental principles and concepts of business mathematics. Students will be shown how to apply these principles and concepts to solve practical business problems in regards to marketing and finance.
BES4 - Business Essentials
Business Essentials provides an overview of business management today, including forms of ownership and the ways managers carry out their basic management functions in a skillful and inventive way. Topics explored in this course include: setting up a business in Canada, history of business in Canada, types of business organizations, managing the business enterprise, setting business goals, formulating strategy, management process, planning, organizing, leading, and controlling, types and areas of managers, management skills, motivating and leading employees, job satisfaction and motivation, data communication networks, transaction processing systems, and management information systems.
AFA4 - Accounting Fundamentals I
This module is intended to provide students with a general background of the fundamentals of accounting as a means to understand the daily transaction procedures that exist in business. Students are introduced to double entry bookkeeping including debits and credits, assets, liabilities, equities, journalizing transactions, posting of accounts to ledgers and preparing a trial balance. Students are also introduced to financial statements and to adjusting and closing accounts.
PMG4 - Project Management
Project management is of paramount importance to all organizations to improve effectiveness and efficiency. This course utilizes the popular Microsoft Project application program with realistic case studies and step-by-step guidance.
HRE4 - Human Resources
Employees are the most valuable asset of a business. All aspects from hiring to performance appraisal are examined utilizing the case study approach.
IMISY - Introduction to Management Information Systems
Information and data are the fuel that drive businesses today. Managing, protecting, accessing and analyzing information in a timely manner is the cornerstone of a company’s decision making processes leading to intelligent business decisions. This course provides an overview of the various information systems that are essential parts of business processes in today’s global business landscape.
MNGMT - Fundamentals of Management
This course aims to build upon the student’s fundamental knowledge of business in general with a particular focus on management. Students will explore the management skills that are essential in today’s business environments. Students will explore the role of management in areas of planning, organizing, leading and controlling processes.
STWBD - Strategic Web Design
In this course students will be able to create a search engine-friendly website. Students will be introduced to the website planning process, and discover the web design tools, principles and strategies that will allow them to design create and publish a fully functional web site. Students will become familiar with web hosting principles and integrate social media effectively on their websites.
DGMKF - Digital Marketing Fundamentals
In this course students will the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes.
SMMKS - Social Media Marketing Strategies
After completing this course, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features offered by each platform to enable them to help corporations to reach their target audience and achieve their goals. Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest.
BDM100 - Business and Digital Marketing Management Practicum
Students will be placed in actual work places related to their field of study and will be expected to act as a regular employee in order to gain the valuable real world experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory.
CES4 - Career and Employment Strategies
In addition to learning career-oriented skills, students at CDI College also learn how to prepare themselves for successfully acquiring a job in their chosen profession. This course will assist students in planning, preparation, and job search execution. Students will prepare personal marketing collateral and will practice a variety of interviewing techniques.

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Get the job-ready training you need to excel in digital marketing in the Business and Digital Marketing program at CDI College. 

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