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Business and Digital Marketing Management with Co-Op

In the Business and Digital Marketing Management with Co-op diploma program at CDI College, you'll gain the traditional business skills to excel in entry-level positions in business management or to operate your own business. 

Digital Marketing Training in BC

Advances in digital, mobile and social media marketing have transformed how businesses market, promote and sell their products. The Business and Digital Marketing Management with Co-Op diploma program explores social media and digital marketing, selling and analytical practices that have evolved from the exponential growth of digital media communication.

Job-Ready Digital Marketing Program

The Business and Digital Marketing Management with Co-Op diploma program explores the various social media platforms and tools and how these tools can be incorporated by marketers and managers to promote and expand their businesses and better connect with their customers.

In the program, you'll pick up the essential knowledge and skills necessary to plan, analyze and execute online marketing campaigns as part of a business-based digital marketing and management strategy.

Additionally, you'll learn the skills and business analytics necessary to effectively use advanced digital tools and techniques that are now an essential component of effective digital marketing strategies.

Co-Op Experience Before You Graduate

Prior to graduation, you'll get the chance to complete an extensive, 28-week, 560-hour co-op work experience placement in the field, providing you with invaluable industry experience you can take to your new career in digital marketing.

Get the job-ready digital marketing training you need with the Business and Digital Marketing Management with Co-Op diploma program at CDI College.

Program Courses

BC-ORIENT - School and Program Orientation
This session welcomes you to the college, introduces you to your fellow classmates, faculty, and staff, reviews the policies and procedures related to your studies, and prepares the student for their learning experience.
BC-ITC - Introduction to Technology
This course provides information and training for using the college's learning management system, online library resources and electronic textbooks, and an introduction to the tablet technology and Microsoft Office 365 software suite. Throughout the college's programs, students utilize technology (electronic books, online library, tablet/computers), use e-mail to communicate with instructors and submit assignments, internet for research and class activities, and use MS Office software to prepare letters and resumes, reports/assignments, and presentations. Multiple resources are provided during this course for students to read and practise their skills including courses in MS Word and MS Excel.
BC-PRD - Academic Success Strategies
The purpose of this course is to optimize learning through equipping students with effective study techniques. This course also provides an introduction to personality styles that will be encountered in the workplace and allows students to practise appropriate and productive interaction between the various styles. Emphasis is placed on the types of communication that work best with each style in order to achieve a good working relationship and to manage and resolve conflicts that arise. Students are also introduced to strategies for setting personal goals, managing time, and managing the stress that results from study or work and builds on positive group dynamics and setting expectations for student success. Students will work with teams and clients in a variety of settings. Theory, practical exercises, and activities in this course attribute to these types of settings.
BCA4 - Business Computer Applications
The first component of this course is designed to introduce students to basic computer literacy through familiarization with the components that make up a computer. Students will also look at the Windows operating system to learn how to manage a computer on a regular basis. The second component of this course will teach the basic skills required to work with a variety of business documents including the following MS Office products Word, Excel, and PowerPoint. The third and final component is designed to introduce students to considerations for living online. Students will look at what the Internet is and how email has made a huge impact on communicating with others as well as look at how to find information on the Internet and avoid risk to personal security while online.
EBW4 - Effective Business Writing
Following the completion of this course, students will be able to: describe business communications in today’s workplace; communicate in teams using listening, nonverbal and meeting skills; plan, write and review various types of business messages; communicate effectively using memos, email, letters and instant messages; create business reports and proposals; plan, write and deliver oral presentations.
MKT4 - Marketing
Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.
BMT4 - Business Math
An introduction to the fundamental principles and concepts of business mathematics. Students will be shown how to apply these principles and concepts to solve practical business problems in regards to marketing and finance.
BESO - Business Essentials
Business Essentials provides an overview of business management today, including forms of ownership and the ways managers carry out their basic management functions in a skillful and inventive way.
AFA4 - Accounting Fundamentals I
This module is intended to provide students with a general background of the fundamentals of accounting as a means to understand the daily transaction procedures that exist in business. Students are introduced to double entry bookkeeping including debits and credits, assets, liabilities, equities, journalizing transactions, posting of accounts to ledgers and preparing a trial balance. Students are also introduced to financial statements and to adjusting and closing accounts.
PMG4 - Project Management
Project management is of paramount importance to all organizations to improve effectiveness and efficiency. This course utilizes the popular Microsoft Project application program with realistic case studies and step-by-step guidance.
HRE4 - Human Resources
Employees are the most valuable asset of a business. All aspects from hiring to performance appraisal are examined utilizing the case study approach.
IMISY - Introduction to Management Information Systems
Information and data are the fuel that drive businesses today. Managing, protecting, accessing and analyzing information in a timely manner is the cornerstone of a company’s decision making processes leading to intelligent business decisions. This course provides an overview of the various information systems that are essential parts of business processes in today’s global business landscape.
MNGMT - Fundamentals of Management
This course aims to build upon the student’s fundamental knowledge of business in general with a particular focus on management. Students will explore the management skills that are essential in today’s business environments. Students will explore the role of management in areas of planning, organizing, leading and controlling processes.
STWBD - Strategic Web Design
In this course students will be able to create a search engine-friendly website. Students will be introduced to the website planning process, and discover the web design tools, principles and strategies that will allow them to design create and publish a fully functional web site. Students will become familiar with web hosting principles and integrate social media effectively on their websites.
DGMKF - Digital Marketing Fundamentals
In this course students will the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes.
SMMKS - Social Media Marketing Strategies
After completing this course, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features offered by each platform to enable them to help corporations to reach their target audience and achieve their goals. Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest.
BDM100 - Business and Digital Marketing Management Practicum
Students will be placed in actual work places related to their field of study and will be expected to act as a regular employee in order to gain the valuable real world experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory.
CES4 - Career and Employment Strategies
In addition to learning career-oriented skills, students at CDI College also learn how to prepare themselves for successfully acquiring a job in their chosen profession. This course will assist students in planning, preparation, and job search execution. Students will prepare personal marketing collateral and will practice a variety of interviewing techniques.
BDMCP - Business and Digital Marketing Management Co-op
A co-operative (co-op) placement is designed to provide students with the opportunity to apply the knowledge and skills acquired during the academic component of the program into relevant work experience. During the co-op, students will be considered employees who are actively engaged in productive work for the duration of the co-op session. The co-op experience will provide students with coaching and mentoring, work-site monitoring and employer evaluations. This workplace exposure will benefit the students by providing a deeper real-time insight to the current trends in the industry, allowing them to explore their different career opportunities, and observe professionals in practical work situations. Students will continue to strengthen their experience by acquiring situation-specific skills and identifying areas that may need to be developed further. The institution will monitor both the student and the employer throughout the co-op session to ensure that the experience is beneficial to all stakeholders. At the conclusion of the co-op, a written evaluation of the student’s performance will be completed.

Start Training in Digital Marketing Now!

Get the job-ready training you need to excel in digital marketing in the Business and Digital Marketing with Co-Op diploma program at CDI College. 

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