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Business Administration Management

In the Business Administration Management diploma program, you will gain a solid understanding of the traditional business skills required for entry positions in business management or for operation of one’s own independent businesses.

The 21st century digital, mobile and social media landscape has transformed how businesses market, promote and sell their products and services, and manage their client relations. The program will explore social media and digital marketing, selling and analytical practices that have evolved from the exponential growth of digital media communication.

This program will explore the various social media platforms and tools and how these tools can be incorporated by marketers and managers to promote and expand their business and connect with their customers. This program will provide graduates with the essential knowledge and skills necessary to plan, analyze and execute e-media marketing campaigns as part of a business based digital marketing and management strategy. You will learn the skills and business analytics necessary to effectively use advanced digital tools and techniques that are now an essential component of effective digital marketing strategies.

Program Courses

SMMKS - Social Media Marketing Strategies
After completing this course, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features offered by each platform to enable them to help corporations to reach their target audience and achieve their goals. Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest.
DGMKF - Digital Marketing Fundamentals
In this course students will the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes.
STWBD - Strategic Web Design
In this course students will be able to create a search engine-friendly website. Students will be introduced to the website planning process, and discover the web design tools, principles and strategies that will allow them to design create and publish a fully functional web site. Students will become familiar with web hosting principles and integrate social media effectively on their websites.
MNGMT - Fundamentals of Management
This course aims to build upon the student’s fundamental knowledge of business in general with a particular focus on management. Students will explore the management skills that are essential in today’s business environments. Students will explore the role of management in areas of planning, organizing, leading and controlling processes.
IMISY - Introduction to Management Information Systems
Information and data are the fuel that drive businesses today. Managing, protecting, accessing and analyzing information in a timely manner is the cornerstone of a company’s decision making processes leading to intelligent business decisions. This course provides an overview of the various information systems that are essential parts of business processes in today’s global business landscape.
PRAC100 - Practicum
Students will be placed in actual work places related to their field of study and will be expected to act as a regular employee in order to gain the valuable real world experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory.
CES4 - Career and Employment Strategies
In addition to learning career-oriented skills, students at CDI College also learn how to prepare themselves for successfully acquiring a job in their chosen profession. This course will assist students in planning, preparation, and job search execution. Students will prepare personal marketing collateral and will practice a variety of interviewing techniques.
HRE4 - Human Resources
Employees are the most valuable asset of a business. All aspects from hiring to performance appraisal are examined utilizing the case study approach.
ENT4 - Entrepreneurship
The material for this course was created for you and thousands of dreamers like you who want to start your own business. Most first-time entrepreneurs start out with little more than an idea. This course lets you combine your vision with the practical approach and shows you how to make your idea into a functional business plan. A business plan is critical to a new business venture. Students will examine the step-by-step process of logical analysis of every aspect of the proposed business, and develop strategies to combat the principal risks that will face the business owner-manager.
CAA4 - Computerized Accounting I
Students transfer their knowledge from Accounting Fundamentals to learn how to apply these concepts in a computerized environment using Simply Accounting. Some topics covered in this module include setting up a computerized accounting system, computerized journals and ledgers, income statements and balance sheets, as well as customer accounts.
AFA4 - Accounting Fundamentals I
This module is intended to provide students with a general background of the fundamentals of accounting as a means to understand the daily transaction procedures that exist in business. Students are introduced to double entry bookkeeping including debits and credits, assets, liabilities, equities, journalizing transactions, posting of accounts to ledgers and preparing a trial balance. Students are also introduced to financial statements and to adjusting and closing accounts.
BESO - Business Essentials
Business Essentials provides an overview of business management today, including forms of ownership and the ways managers carry out their basic management functions in a skillful and inventive way.
BMT4 - Business Math
An introduction to the fundamental principles and concepts of business mathematics. Students will be shown how to apply these principles and concepts to solve practical business problems in regards to marketing and finance.
MKT4 - Marketing
Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.
EBW4 - Effective Business Writing
Following the completion of this course, students will be able to: describe business communications in today’s workplace; communicate in teams using listening, nonverbal and meeting skills; plan, write and review various types of business messages; communicate effectively using memos, email, letters and instant messages; create business reports and proposals; plan, write and deliver oral presentations.
MSE4 - Microsoft Excel
Relying heavily on a hands-on practical training approach, students learn by doing through skills based simulations, training and assessments in Microsoft Excel. The course starts with an overview of spreadsheets and how to use the common features and functions of Microsoft Excel. The course then focuses on the core features of Microsoft Excel where students learn how to enter and format data and use the various functions and formulas to manage and manipulate data. The course continues with more advanced topics such as performing quantitative analysis with logical, lookup and various mathematical and financial functions. Depicting data visually is an important feature of Excel. Students will learn how to work with charts in Excel to produce a variety of different charts based on data housed in a spreadsheet. Finally students will learn to handle large volumes of data with datasets and tables.
MSW4 - Microsoft Word
This course introduces the students to word processing with Microsoft Word. Relying heavily on a hands-on practical training approach, students learn by doing through skills based simulations, training and assessments. Learners will focus on the core features of Microsoft Word such as proper document formatting, organization and editing using the tools and features of the ribbon. The course will then continue with more advanced topics such as working with tables, lists, objects, templates footnotes and endnotes and mail merges. Students will explore the collaboration features that allow users to share and collaborate on documents through the use of track changes, sharing and reviewing.
MOT4 - Microsoft Outlook
This course presents the MS Outlook application interface, tools, and features. You will l earn about the fundamentals of an e-mail application, scheduling, calendars, contact lists, creating, forwarding and managing messages. This course relies heavily upon hands-on practical activities that allow you to learn concepts by practicing them on a regular basis.
SSS4 - Student Success Strategies
Emphasis is placed on thinking about achieving success from day one, and developing the non-technical skills to enhance personal, academic, and career success.