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Social Media is Changing the Face of Customer Service

Monday, March 25, 2013

We've all heard the old adage that the customer is always right. While it still holds true for most businesses today, customer service has changed drastically over the last decade, especially how customers can provide feedback directly to a business thanks to social media.

Being able to interact instantaneously with manufacturers, entertainers and all kinds of businesses on these platforms means that companies can field complaints or questions without going through a complicated communications process, which then affects how swiftly they can respond to issues.

Not only can consumers get their thoughts across quickly, but they also have the power to share their experiences with others. Websites like Twitter or Facebook allow users to spread thoughts to a wide audience that is rarely possible through word-of-mouth, so businesses must be cautious with how they react to issues or deal with these consumers.

Fielding complaints from customers is actually an important part of the marketing process. According to the Financial Post, studies show that people tend to feel better when they complain, as it provides an outlet for emotions. The most effective complaining came about when these people viewed someone else as being the source of the problem, and having an entity capable of assuming that responsibility made for a smoother feedback process and a happier customer.

The ability to quickly and efficiently aggregate and respond to feedback collected through social media is becoming an important part of business. Companies are looking for individuals who have a strong grasp of technology as well as practical skills, making those who have studied computer support, networking and other IT fields attractive to employers.

Those looking to start a career in IT support will get a fundamental eduction in the networking courses in the Computer Support Technician program at CDI College. To learn more about IT programs, fill out the form on the right.

October 3, 2016

CDI College Raises Over $4,200 for the Heart & Stroke Foundation

VANCOUVER, BC – October 3, 2016 – In honour of World Heart Day on September 29, CDI College spent the month of September raising money and awareness for cardiovascular health. Over $4,200 has been raised by our campuses nationwide. All proceeds will...Read More

August 23, 2016

ECEBC Announces New Student Bursary Program for Fall 2016

VANCOUVER, BC - August 23, 2016 - Early Childhood Educators of BC (ECEBC) has recently announced the launch of a new Student Bursary Program for new applicants this fall! For the semester of Fall 2016 (September - December), all students registered...Read More

August 18, 2016

You’re Invited to CDI College’s National Open House

Join us on Thursday, August 25, 2016 from 6-8pm to discover the path to your new career! CDI College is hosting open houses on Thursday, August 25, 2016 from 6-8pm at each of our campuses across Canada. Whether you’re in British Columbia, Alberta,...Read More

June 8, 2016

CDI College Congratulates Dental Assisting Grads on NDAEB Exam Success

CDI College's Dental Assisting Grads Score Higher Than National Average VANCOUVER, BC – June 8, 2016 – Congratulations to CDI College's Dental Assisting students from the Burnaby , Surrey , and Victoria campuses for not only achieving exceptional pa...Read More

May 3, 2016

CDI College Raises Over $6,100 at Walk so Kids Can Talk presented by BMO on May 1st, 2016

VANCOUVER, BC – May 3, 2016 – This weekend, CDI College's campuses nationwide participated in the Walk so Kids Can Talk presented by BMO, raising over $6,100 for the Kids Help Phone. On Sunday, May 1st, 2016, CDI College's campuses across Canada too...Read More

March 3, 2016

CDI College Raises Over $3,400 for Pink Shirt Day Fundraiser

VANCOUVER, BC – March 3, 2016 – Last week, CDI College campuses across the country raised over $3,400 at the Pink Shirt Day fundraiser, in support of CKNW Orphan’s Fund and Fondation Jasmin Roy’s anti-bullying initiatives. CDI College has always...Read More

February 22, 2016

CDI College Launches Pink Shirt Day Fundraiser to Support an End to Bullying

Vancouver, BC – February 22, 2016 – In support of Pink Shirt Day on Wednesday, February 24, 2016, CDI College is encouraging all its staff, students, and everyone nationwide to wear pink to show support for anti-bullying programs across the count...Read More

February 10, 2016

Veterinary Assistant Info Session

Richmond, BC - February 10, 2016 - Start your path to a fun, playful, and exciting career as a veterinary assistant! How? Stop by CDI College’s Richmond campus on Saturday, February 20 from 10am – 12pm to learn more! Embrace your love for anima...Read More

February 10, 2016

Congratulations to the Abbotsford Graduates of 2016!

Abbotsford, BC - February 10, 2016 - Staff and students from CDI College's Abbotsford campus will celebrate the latest group of graduates at the spring graduation ceremony on Saturday, February 27,2016 from 1-3pm at the Cascade Community Church. The...Read More

February 9, 2016

CDI College's Burnaby and Surrey Dental Assisting Students Achieve 100% Passing Rates on NDAEB Exam

Burnaby & Surrey, BC – February 9, 2016 – Dental Assisting students from CDI College’s Burnaby and Surrey campuses should give themselves a pat on the back for achieving a 100% passing rate at this year’s National Dental Assisting Examining Boar...Read More