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Marketing Tips for a Successful Event

Wednesday, April 7, 2010

Event planning courses help to create event marketing strategies

Richmond, BC - April 7, 2010 - Gone are the days when snail mail or tacking flyers up on poles was virtually the only way to market an upcoming event. This is good news for event planners and their clients, as the emergence of an array of social media choices helps get the word out faster and to a larger audience, often at prices that are easy on the budget. 

Event Marketing Research

Before deciding on the method of marketing an event planner will use, it's important to do some research - find out who the target market should be, where the event will be held, what kind of event it is and how many guests will be needed to ensure the event is successful. If the event is a CD release party for an up and coming new band, it might not make sense to simply depend on a customer list or a Facebook group, as they may wish to get the word out to a broader audience.

Cheap and Creative Event Marketing Tips:

  • Twitter - Start by following local or influential accounts and tweet the heck out of the event! Soon, a favourable domino-effect will hopefully take place and the work will get done on its own as interested followers spread the word through their own tweets.
  • LinkedIn - A useful tool when marketing an event to a specific network.
  • Facebook- Also a useful platform for getting word out to a specific network of people. It also allows for a bit of creativity with the design and wording of the invitation or group. 
  • Local Bloggers - The audience of bloggers are growing and many are very influential with their readers. Find out which ones focus on spreading the word about local events and schedule a time to meet with them in person or over the phone to discuss the event in more detail.  Don't forget to invite the blogger to your event as well! 
  • Newspapers - Placing an ad can often be a bit pricey but it helps get the word out to potential guests who may not be entirely technologically savvy.
  • - Software that will also look after the registration process of the event.

Get started on your event planning career by filling out the form to your right! We'll send you all the info you need about our Event Coordinator and Management program!

October 3, 2016

CDI College Raises Over $4,200 for the Heart & Stroke Foundation

VANCOUVER, BC – October 3, 2016 – In honour of World Heart Day on September 29, CDI College spent the month of September raising money and awareness for cardiovascular health. Over $4,200 has been raised by our campuses nationwide. All proceeds will...Read More

August 23, 2016

ECEBC Announces New Student Bursary Program for Fall 2016

VANCOUVER, BC - August 23, 2016 - Early Childhood Educators of BC (ECEBC) has recently announced the launch of a new Student Bursary Program for new applicants this fall! For the semester of Fall 2016 (September - December), all students registered...Read More

August 18, 2016

You’re Invited to CDI College’s National Open House

Join us on Thursday, August 25, 2016 from 6-8pm to discover the path to your new career! CDI College is hosting open houses on Thursday, August 25, 2016 from 6-8pm at each of our campuses across Canada. Whether you’re in British Columbia, Alberta,...Read More

June 8, 2016

CDI College Congratulates Dental Assisting Grads on NDAEB Exam Success

CDI College's Dental Assisting Grads Score Higher Than National Average VANCOUVER, BC – June 8, 2016 – Congratulations to CDI College's Dental Assisting students from the Burnaby , Surrey , and Victoria campuses for not only achieving exceptional pa...Read More

May 3, 2016

CDI College Raises Over $6,100 at Walk so Kids Can Talk presented by BMO on May 1st, 2016

VANCOUVER, BC – May 3, 2016 – This weekend, CDI College's campuses nationwide participated in the Walk so Kids Can Talk presented by BMO, raising over $6,100 for the Kids Help Phone. On Sunday, May 1st, 2016, CDI College's campuses across Canada too...Read More

March 3, 2016

CDI College Raises Over $3,400 for Pink Shirt Day Fundraiser

VANCOUVER, BC – March 3, 2016 – Last week, CDI College campuses across the country raised over $3,400 at the Pink Shirt Day fundraiser, in support of CKNW Orphan’s Fund and Fondation Jasmin Roy’s anti-bullying initiatives. CDI College has always...Read More

February 22, 2016

CDI College Launches Pink Shirt Day Fundraiser to Support an End to Bullying

Vancouver, BC – February 22, 2016 – In support of Pink Shirt Day on Wednesday, February 24, 2016, CDI College is encouraging all its staff, students, and everyone nationwide to wear pink to show support for anti-bullying programs across the count...Read More

February 10, 2016

Veterinary Assistant Info Session

Richmond, BC - February 10, 2016 - Start your path to a fun, playful, and exciting career as a veterinary assistant! How? Stop by CDI College’s Richmond campus on Saturday, February 20 from 10am – 12pm to learn more! Embrace your love for anima...Read More

February 10, 2016

Congratulations to the Abbotsford Graduates of 2016!

Abbotsford, BC - February 10, 2016 - Staff and students from CDI College's Abbotsford campus will celebrate the latest group of graduates at the spring graduation ceremony on Saturday, February 27,2016 from 1-3pm at the Cascade Community Church. The...Read More

February 9, 2016

CDI College's Burnaby and Surrey Dental Assisting Students Achieve 100% Passing Rates on NDAEB Exam

Burnaby & Surrey, BC – February 9, 2016 – Dental Assisting students from CDI College’s Burnaby and Surrey campuses should give themselves a pat on the back for achieving a 100% passing rate at this year’s National Dental Assisting Examining Boar...Read More